Crafting an effective Welcome Email

You can set separate emails for your free and paid subscribers

Every time somebody subscribes to your Substack, they’ll get a welcome email. our platform provides a pre-set template, but customizing it to your personal voice and brand identity will make it much more effective.

To learn everything you need to know about crafting a great welcome email, read our complete guide: How to welcome your new readers

Below are a few more examples of terrific welcome emails from some of my favourite Substack writers, to provide inspiration as you draft your own.

Ethan Strauss, House of Strauss:

Melody Song, Headlines:

Joseph Politano, Apricitas:

Nick deWilde, The Jungle Gym:

Alexandra Allen, Wednesday Wonders:

Jeremy Caplan, Wonder Tools:

Getting started is easy

Haven’t launched your Substack yet? You can get started for free, and publish for free for as long as you want. The first step is to set up your Substack publication so you can grab your desired domain name. This takes less than a minute:

Want to learn more, or have a question not answered here? Check out our Frequently Asked Questions.